With the Premier League now bringing in an estimated £2.2 billion a year through television rights and having a potential TV audience of 4.7 billion (Wikipedia), it’s undoubtedly one of the most successful corporations in the UK and certainly one of the most successful sports bodies in the world. With that being the case, their online presence has an unquestionably massive influence over so many fans so this blog will look into exactly what that influence is and how it compares to how the Premier League was conducted before social media. I’ll compare it to the influence television, specifically Sky, had when it first came in and discuss the positives and negatives of the Premier League having such a wide reach on their social channels. Hopefully, I’ll be able to judge exactly how the league has changed over the last 15 years and understand it’s aims as an organisation.