It can be suggested that throughout recent years, especially within 2018, fashion ideologies on women’s body image and societal norms are shifting, and the models who are frequently featured in advertisements become contemporary society’s standard of beauty.
Body image and self-esteem go hand in hand when it comes to young women and a digitally orientated westernised society. The power of the internet, specifically social media can change the way young women value their self-worth, impacting the way we take care of ourselves emotionally, physically, and spiritually.
Kylie Jenner at the age of 21 is labelled as the world’s youngest self-made billionaire, making an estimated $1 million per sponsored post on her Instagram. According to the 2018 Instagram Rich List, complied by Hopper HQ, she is the highest paid celebrity influencer on the social media platform. With these statistics at state, there is no doubt that Kylie is one of the most influential celebrities, in terms of perpetuating certain ideologies and trends about women and their bodies to her diverse fan base.