Ever buy a bought knock-off brands online? Well, today it is easier than ever to buy items such as clothing, phones, household items and so on. This is because of the digitalisation of shopping. Online shopping has evolved the way we shop today although, it has its negatives.

To start let’s distinguish between counterfeit and knockoffs.

Counterfeits:  items that exactly copy distinguished brands trough labels and/or symbols. These items are designed to look similar to the original product, at first look, you would not tell the difference. The most common counterfeiters tend to be handbags such as Louise Vitton.

knockoffs:  According to HG.org Knockoffs, do not have the original manufacturer’s marks or exact design, and merely resembles closely the true product.

The change

Photo of Adidas Yeezy by Adidas

Websites such as wish, Ioffer and eBay are places you can find knock-off or imitations of brands that we see today. One of the most imitated designer items to are Adidas Yeezys this is a highly popular shoe because of the hype around them and the brands association to Kanye West. Yeezys are very expensive and only a few shoes are made. Imitators will than make shoes that are identical to Yeezys and selling them to people who can’t afford them. Although this doesn’t only happen to Yeezys you can find several other brands such as Louis Viton, Gucci, Nike and several others.

Counterfeit Goods

Counterfeit goods are a lot more than just the fake bags and clothes that you see vendors selling on the streets in the summer. In fact, counterfeit goods are one of the biggest threats to the global fashion industry. As they aim at stealing sales and diluting hard-fought brand reputations. In 2017 the Global Brand Counterfeiting Report estimated that losses suffered because of online counterfeiting are $323 billion which is an all-time high. The article highlighted that luxury brands incurred a loss of about $30.3 billion through internet sales. Although many of these sales in the past happened offline, the internet has given people a platform to reach a wider audience and therefore the sale of counterfeit good is thriving.

Business is booming.

Making imitation goods is illegal around the world, although in areas where this law are not very stacked the making of counterfeit goods tends to happen. This is best seen in countries such as China and Vietnam. Majority of the worlds fake goods come from these 2 countries. In fact, in Beijing China, there is a famous fake market which has several fake designer items. You need it they most definitely will have it.  You would never find a fake market in the Western World because the authorities would ensure that this would never happen as counterfeit goods are destroying other businesses.

How do these goods make their way around the world?

Well, due to globalisation its easy to deliver and transport things around the world. we can now order goods from China and get it within a few days.  Sites such as eBay make it easy for people to sell Fake goods without the buyer knowing they aren’t original. This leads to our next decision.

What you see is not what you get. 

Have you ever bought something online and found that what you saw in the pictures is nothing like the item that arrived at your house?

We trust particular stores such as Amazon, Topman and loads more. But today we have loads of websites selling items and we can’t trust them all. Sites such as Wish are known for poor quality items. I bought a hoodie that looked good on the website,  upon arrival, the hoodie looked nothing like I expected. It has poor colours and was made of bad material, I wore it once and never wore it again.

On the other hand, eBay allows people to sell their own products. This comes with loads of problems. many people have reported problems with the platform. From time to time people order items and get empty boxes. This is notorious with iPhones, the seller often sends the buyers iPhone boxes with a picture of an iPhone in it.  Although eBay tries their best to get you the money back it’s not guaranteed if they can’t locate the seller.

What Next? 

Although counterfeit products are still in circulation, the authorities are doing their best to try and stop this from happening as brands are losing loads of money.  As individuals, he has a responsibility to ensure that we don’t buy these products.