We all know that the likes of Justin Bieber and Shawn Mendes used social media to boost them into the music industry. But this platform for fame definitely isn’t ‘Strictly Boys Only’. Female musicians have also utilized the use of social media to get the word out there. YouTube seems to be the perfect site for music covers yet to be recognized by Record Labels.
Back in the day, Esmee Denters (Dutch Singer), began promoting herself online through YouTube. Her pop covers became an online phenomenon starting in 2006. In fact by the age of 19, she broke records, as one of the first music artists to exceed 100 million views on YouTube. Even more than the King of Pop himself, Michael Jackson, who at that time only managed to hit 74 million views! No disrespect though MJ, still impressive.
Little did she know, her music talent was yet to be recognized by Justin Timberlake. As the first artist on his label (Tennman Records), she went on to release her debut album ‘Outta Here’. Don’t pretend like you don’t remember that pop classic. No need to panic because the track will be on this weeks Spotify playlist.
Advances in digital media has created many outlets for Musicians to reach stardom. Obviously reality TV shows such as The X Factor and Britain’s Got Talent have become hugely popular amongst audiences for finding undiscovered talent. I don’t know about you but when i think Britains Got Talent, I think Susan Boyle. Well here’s a fun fact for you. In 2009, Boyle was completely unknown to the music industry. After her performance of ‘I Dreamed a Dream’ surfaced online, not only did it go viral, but became to ‘Most Viewed Video Ever’ at the time.
Just by going for a quick audition on the The X Factor, social media took over Boyle’s success and it wasn’t long before she was jetting all over the globe. Quickly catching the eye of record labels and appearing on overseas shows such as ‘Good Morning America’. Little ol’ Susan Boyle (Age 47) from Scotland, was an international star. In other words, if you can get a video to go viral like she did, your onto a real winner!
Here’s the incredible moment when one of the most unexpected artists suddenly became an international phenomenon…
Even so, in order to make it in the music industry, you will NEED to have a thick skin. For instance, American Singer Song-writer, Tori Kelly, received some strong criticism on American Idol. But instead of giving up, she stripped it all back, and began making YouTube covers in her own bedroom. Now she’s performing at the Grammy’s and hanging out with Justin Bieber. Not bad huh?
Anyway, moving on from YouTube stars, here are some tips for YOU, if your interested that is, on how to promote your own music on social media sites, such as Facebook.
Firstly, it is essential for you to optimize your profiles. Whether it be on Facebook, Twitter or Instagram, a clean profile will always help to encourage your following. First impressions are key.
The next vital ingredient is engagement with your fans. It doesn’t take two seconds to hit that reply button! If you want to maintain any sort of following, you will need to keep your audience entertained even when you aren’t producing new music. Take the likes of Little Mix, who are always responding to fans on Twitter.
Oh don’t worry I forgotten petal x
— Little Mix (@LittleMix) December 28, 2018
Last but not least, make sure if your using Facebook to POST VIDEOS. They are the highest-ranking post type on the site, so don’t waste your time posting only pictures. Lets be honest, a selfie isn’t going to get you a record deal. Rihanna is the expert at this one. Take a look at her Facebook page, which is full of juicy video content.
Cut a long story short, there are three types of content you should be using on social media to get yourself noticed in the music industry. Documenting, educating and entertaining. Interpret these into your social media profiles and that fans will come running…
As we are coming to the end of 2018, there are plenty of opinions on the best upcoming Female artists of the year. British Vogue spoke of some young women who are emerging into the music industry as we speak. In their own words, the new musicians have ‘love for their craft and aspirations to create change with their music’.
Here’s this weeks Spotify playlist featuring some of my favourite upcoming Female artists (With a few added classics from those old YouTube stars). Enjoy!