The digital revolution has also upgraded the way in which we shop for our food.

If you’re feeling peckish and the selection in the fridge is leaving too much to the imagination then have no fear! Look no further than your phone for a seemingly endless scroll of eateries offering all manners of food to satisfy your hunger.

Food Delivery Applications

Only years ago the suggestion of ordering food off of an app on your phone and then having it delivered within twenty minutes would have seemed out of the question, however, the digital age has made this commonplace in the lives of many.

If you’re anything like me then the likes of UberEats and Deliveroo are a staple to your lifestyle. But if not, here is a brief introduction.

The apps offer their users a unique way to shop for a variety of different types of food. The choices are endless; between burgers, steaks, pizza, waffles, and even bubble tea. Whatever you fancy, Deliveroo and UberEats are likely to offer in one form or another. After making your choice a rider will make their way to your house usually within twenty minutes.

Uber Eats logo

Uber Technologies Inc. [Public domain], via Wikimedia Commons

Deliveroo and Missing People

Deliveroo recently trialed a campaign involving five hundred of their riders. They sported mobile billboards in London, Manchester, Birmingham, and Bristol. The billboards featured missing posters with contact details and photographs of the missing person.

The campaign, fittingly named ‘Ride to Find’ was in collaboration with the charity, ‘Missing People’. The charity launched Ride to Find in December, with hopes to reunite families with their loved ones in time for the Christmas period.

“We hope this fantastic partnership will help us reunite families and loved ones this Christmas.”


Jo Youle – Exec. of Missing People

When considering the mileage that Deliveroo riders would cover on a daily basis, especially in city centers where exposure would be its greatest, the campaign was a remarkable example of a large corporation using their power for a great cause.

In an astonishing turn of events, it was reported that three out of the four missing people featured in the campaign were returned to their homes safely and in time for Christmas.

Without the impact of the digital revolution, companies such as Deliveroo and UberEats would fail to even exist. So, if there’s one good thing to take from the population becoming arguably too lazy to go and collect their own food, let it be this!

Life-changing differences

In many cases, simply popping down the shops is not an option. Whether that be due to disability or lack of travel. The consumers that struggle can have their lives altered by having their weekly food shop delivered to their door.

This is where online grocery shopping makes a difference. Customers that aren’t in a position to access shops themselves are now able to have their items delivered to their door. This service is invaluable, especially with the option of express delivery. Mintel reported that in 2017 alone “almost one in three (29%) online shoppers say that in the past 12 months they have done more of their grocery shopping on the web”.

The development of apps by Sainsbury’s, Tesco, and Asda have meant grocery shopping can be complete within minutes. This benefit of the digital age has made the lives of those who struggle to access the shops far easier.

Image by Fancy Crave via Pexels, no attribution required.

Image by Fancy Crave via Pexels, no attribution required.

Artificial Intelligence

There are constant developments of technology aiming to make the food shopping experience easier for seller and buyer. The grocery sector has experienced an introduction to artificial intelligence.

Online grocer Ocado have utilized artificial intelligence to predict traffic patterns by analyzing every customer interaction via email for the last fifteen years. Ocado uses this information to understand customer preferences and shopping habits. The artificial intelligence provides insight on the best ways to target and market to shoppers.

(Shoppers) like to shop with us whenever, wherever, which is what digital engagement allows us to do.”


Tim Steiner, CEO of Ocado

As well as this, as we discussed in the Future of Retail post, robotics are being introduced to our local shops. Whether it be an interactive shopping cart, a self-scanning basket or “Marty”, the design of the robot is to improve our grocery stories. Marty is an “autonomous robot that uses image capturing technology to report spills, debris, and other potential hazards to store employees to improve your shopping experience”. This sounds great for shoppers, but will machines like Marty soon be replacing the jobs of real people?

With all these advancements, it’ll soon become unnecessary to even leave the house to shop for our food.

What do you make of this? Let me know in the comments below.

– Alice x

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