Merry Christmas!!

Merry Christmas card

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Most of us are probably familiar with the likes of the Daily Vlogger. If you’re not (then you’ve probably been living under a rock) let me quickly explain:

The Daily Vlogger is a new breed of celebrity. They blossom online, filming themselves and their lives on their very overpriced compact cameras before uploading the footage of their exciting lives onto YouTube. These people live in houses designed purely for the aesthetic. They seem to move to a new house or renovate their existing home more than the average person does. Probably just for the views.

Don’t even get me started on the Daily Vloggers with puppies or children. Have you ever seen a baby not cry or a new puppy not tear everything to shreds? Of course, you haven’t. this doesn’t happen to Daily Vloggers.

At least that’s what the viewers of Daily Vloggers seem to think.

According to the people who watch the likes of Zoella, Pointless Blog and Casey Neistat, they watch them because they enjoy seeing their “perfect” day to day lives.

Image of the Youtube app on a phone

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But it’s this idea of perfection that sticks out like a sore thumb to me. It can be established that no one’s lives are perfect, no matter how they present themselves online.

Daily Vloggers trick their audiences into believing they live perfect lives.

The first time that I realised this was happening was back in July. I was catching up on some YouTube videos when I stumbled across a Zoella vlog titled “POOL FUN, SUNNY DAYS & COVER REVEAL”.

This vlog made me question the authenticity of what big YouTube influencers such as Zoella actually choose to show when filming a “day in the life” style video. It almost seemed so ridiculous that grown adults really had such little responsibility for a weekday and that people were actually believing that this was realistic.


It’s not all bad!

Obviously, I can’t be completely negative. Daily Vloggers, as unrealistic as their lives may be, do provide some form of entertainment to many people.

I do think though that the problem lies simply with people not realising that daily vloggers often exaggerate their lives to gain views; something which can definitely be very damaging to their audiences.

Upon reading an article published by the Independent online, it came to my attention that Vloggers are increasingly targeting children with “covert advertising”, something which can easily be done when uploading a ‘day in the life’ style video.

I see this Happening often. Daily Vloggers will bombard my sister with expensive products whilst showing the fun activity they did that day. The trick is, these Daily Vloggers will show their “perfect lives” in order to promote or sell a product.

With that being said, it is quite telling of the times when audiences become influenced by their favourite Daily Vloggers. Influencers will get paid too much money to sell products to their impressionable audiences. Take it back to a time before internet stars were used for advertising ploys and you get wholesome, enjoyable “day in the life” videos where not every second of the video was perfect.

Maybe it really is just time to put a stop to the Daily Vlogger.

I’m really interested to know your opinion on all of this, join the conversation in the comments or add to the discussion over on twitter (@digitallyperfct) where I will be holding a series of polls this week on the topic!