Deliveroo. It is your knight in shinning armour when you need it most. Drank more then you said you would last night? Just got paid and fancy a takeaway? Got no money? Well that is what the overdraft is for, Deliveroo.

For those of you who are unfamiliar with the company it is a food delivery service. With just a few clicks on their website or taps on their app, you can order food from the majority of restaurants and fast food chains in your area.

It was founded in 2013 and in 2016 orders grew by 650%. Around 2017 the delivery industry had 599m visits in the UK meaning it had risen by nearly 10% compared to restaurants and other sit-down food venders which had risen by only 1%.

I, like the many many others it seems, love deliveroo and you would be able to see that with a swift look of my bank statement. It really is a useful innovative service that anyone can have on their phone but there seems to be some stigma around the moped moguls.

Deliveroo Demons

It has been said that most drivers rarely spend over a year on their two wheels at the company. So why is that?  Delivery driver Jane from Oxford talked to business advice about the company. She shares her experience and insight from working for them in the 2016 summertime.

It seems the workers have trouble identifying where they stand in the company with their employment title. Many people look to take the job so they can have some sort of freedom and be self employed almost, deciding when they can work being given flexible hours to fit around their lives.

Jane mentions how her and the others were lead to believe by the head riders (bosses) it was mandatory for riders to do two evening weekend shifts. She explained how one co-worker had a feud with them as it does not state that in the contract.

This may be the head riders trying to be fair. No one is gonna want to work a weekend evening and so by enforcing this unwritten rule no one is drawing the short straw. On the other hand the idea of working for deliveroo is to be self employed and be flexible. How are you self employed, if a senior colleague is telling you what to do and when to do it?

It is not just shifts that are known to upset the employees but the amount they get paid too. One or two years ago the delivery company went from paying an hourly rate to being paid for every delivery they make. Jane says that in 2017 she would get paid £3.75 for every drop. Though in more recent sources a rider says he gets paid £4.25.

It’s Not All Doom and Gloom

Of course this is just one rider in one area, Jane is not the spokesperson for deliveroo riders all over the country. So here is Carlton Reid, a 52 year old rider earning cash and loosing pounds. He enjoys the few nights a week he gets to jump on his bike and shift some weight. No matter the weather or late hours he loves the “riding buzz”.

Carlton can make around £20 an hour if he is not messed around by restaurants taking their time getting the food ready to be delivered. Working only part time he has already saved up enough money to watch the Giro d’Italia in May, though this is all thanks to the help of students.

Deliveroo is in all major towns and cities that have Universities. Now I can personally vouch that students love Deliveroo. We will pay extra for someone to bring us our burritos or burgers, even if we are closer to the restaurant then they are.

Though this is just because we are mostly lazy. Deliveroo can be an amazing tool for people who really need it. People with physical disabilities may stay home for dinner due to the inaccessibility to some restaurants. This app can bring the restaurant too them.

Their service and timing is always amazing, they give you regular updates on where you food is, when it will be there and who is bringing it. Not only that but the food is always hot and still well presented. Just take a look at this order I got from ‘The Tipsy Cow’.

Deliveroo app

Own images taken and screenshot from Deliveroo app (no attribution required)


Everyone has their own idea of Deliveroo and you can make your own mind up. Though these sort of breakthrough services connecting people with food and restaurants is one of the many digital impacts shaping the future food industry. It’s all now about sharing, getting everyone involved and will be something I am discussing in the next post on Bitespace.

Make sure to return on the 30th December 2018 to see what we have next.