YouTube is one of the newest ways for people to make money in this modern day and age. Popular YouTubers such as PewDiePie (the most subscribed YouTuber with 77 million subscribers) use YouTube as their only source of income, making millions of pounds each year.

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This week while researching YouTube I came across a very interesting website named Influence marketing is a handy website which explains the money making side of YouTube. However, more interestingly on this website you are able to find out a specific YouTube channels total estimated earnings, average earnings amount from each video and you can even copy and paste a URL into the website which will give you an estimation of the money made (in US Dollars) from that video. I played around with this feature for a few hours copying and pasting videos from some of the most popular vloggers on the site including the infamous YouTube couple Zoella and Alfie Deyes making a combined $12,538 average earnings per video – bloody impressive. Perhaps even more impressive being the earnings of popular make up vlogger, Jeffree Star, raking in on average $11,147 per video! So it’s clear to see YouTube is a very modern, and perhaps simple, way of making money these days, but how is it to cook with?

We’re all guilty of falling into the YouTube loophole at least once in our lives. Starting with a seemingly normal video and somehow ending up at “The Bee Movie but every time they say bee it gets faster” . I had to try and avoid this classic mistake with this week’s recipe so I quickly typed into the search bar what I wanted and avoided any ‘suggested videos’ the site laid in front of my eyes, resist the temptation Lauren, resist! Temperatures this week weren’t the best and on weeks like this I love a good soup so I decided to try find a recipe for one, I ended up with one of my favourites – leek and potato soup.


In Action

Now I’m very familiar with the YouTube format, I expected the 15 second advert at the beginning, and I knew I could pause and play the video with ease, I also put subtitles on just in case. The video had 43,040 views – putting in to the calculator it approximately made $80. The video lasted 11 minutes 43 seconds and was a very easy recipe but the cook instructed me with detail making it simple to follow – my type of recipe!

image of Leek and Potato soup with bread roll

image from Lauren Hanson

The Results

Once again, the results were very tasty! Like always I picked a pretty simple recipe with not many ingredients and not very complex steps. YouTube itself was easy to pause on my laptop – just press the space bar, and the full screen option made it easy to follow. Unlike my previous two recipes, the video was on a big screen so the large visual made it easier to follow, further more YouTube is accessible on many platforms including android and apple apps, the internet and most smart TV’s meaning the recipe could be accessed in many places by many people! Over the past few weeks I have found that to be a real benefit of technology over the traditional old school recipe books. Technology is accessible and easy to get hold of anywhere you are, instead of lugging a recipe book around with you, you can simply take out your phone and research. In theory, you have a million recipes at your fingertips, instead of the hundred you may get in your average recipe book.


YouTube has proven a simple and handy way to find a recipe and since its release in 2005 I can see its popularity among the public, so why wouldn’t people use it to cook? The chef I watched also managed to direct the video towards me, with guidance I did really feel like I was cooking alongside him, perhaps another feature lost with recipe books? In previous recipes I’ve recently tried I have thoroughly enjoyed the idea of cooking ‘with’ someone else. Although it has only been a voice or video, it seems more personalised than just reading from a recipe book.

Have technological advances reduced loneliness? Sounds crazy but it may actually be possible. Popular computer game ‘Second Life’ is used by over half a million people every day and although that seems small compared to the average Instagram and YouTube users, people on second life use the game as an escapism from their real lives. Some people may argue, but can you really get the same pleasure and escapism from reading a book? Technology provides new ways to connect with people from all around the world whether it be due to cooking, gaming or even a shared interest in weirdly funny videos. The sense of cooking with other people has made me fall in love with trying a new recipe each week and I have to admit, technology is a brilliant way of doing this and therefore I think I would pick up my phone over a recipe book to cook!

Check back next week for another recipe trial, I hope you all have a lovely and enjoyable Christmas full of food!

If you missed last weeks recipe, read it here!