The expansion of digital technology and its impact on the mobile phone industry has resulted in the evolution of business strategies in recent years. The ever-changing mobile technologies have made change in business strategies possible, thus making business-related processes efficient and simpler. Therefore, mobile technologies have increased the overall productivity of the business. As shown in the figure below the number of mobile phone users has skyrocketed with upward growth.
Hence, the shift into occasional use of mobile phones in the business environment has transformed the economic landscape. For example, the transformation of mobile digital technology over the years has increased business connectivity and communication by changing how business communicators distribute, plan and create messages in a work environment. Analyzing the business domain, it becomes evident that digital technology incorporated in mobile phones has played a major role in improving communications in various business spheres. For example
Mobile technology has improved business-customer experience
The advancement of digital technology has resulted in mobile manufacturing companies producing many mobile phones. Hence, today many people have access to a mobile device. The number of people using mobile phones globally is always increasing meaning that unlike many decades ago businesses now have the necessary technology to study consumer behavior and produce goods and services that consumers actually want. Apparently, today many consumers use their smartphones to search for information about a certain item and this as created an opportunity for business to fully understand the consumer.
As a strategy to leverage this opportunity most business has resulted in creating responsive business websites in an attempt to gather consumer feedback on their products and information on what the consumer which they had done better. Similarly, businesses have resulted in creating a business mobile based application as a strategy to ensure that they communicate with the consumer and access new markets. In summation, mobile technology has made it easy for consumers and businesses to interact through clear communication channels, thus improving business customer experience and the overall productivity of the business
Mobile technology has enhanced collaboration in a work environment
The development of digital mobile technology has revolutionized the work environment. For example, unlike many decades ago when businesses used the traditional analog phones, the digital mobile phones have made it possible for businesses to expand their operations globally by ensuring that colleagues can collaborate from anywhere in the globe. Of importance, is that mobile technology has helped remove barriers that made global business collaboration impossible by facilitating communication. For example, the current mobile devices used on most businesses have cameras and recorders that facilitate video meetings, online meetings as well as teleconferencing that help promote collaboration. Therefore, mobile phones have improved work collaboration in a business environment by ensuring that together the workers contribute to the productivity of the company by meeting deadlines and reducing work-related lag.
Mobile technology in a business environment has optimized operations
In the work environment, mobile technology trends have played an important role in ensuring that operations are not only swifter but also smoother. The evolution of digital technology over the years has made it possible for mobile devices to streamline business processes. For example, cloud computing has played a significant role in facilitating this by ensuring that by data storage and accessibility via a mobile device is possible regardless of the user’s location. In addition, the cloud computing has made it easy for customer care executives in the company to monitor their consumer’s requirements, thus making it easy for the business to provide relevant and accurate products and services to the end consumer. Overall, mobile technology has helped in speeding up the business process, hence improving the entire communication process in the company.
Mobile technology has created better marketing strategies
The ever-growing use of mobile phones has resulted in mobile marketing gaining momentum as many consumers turn to their mobile devices to research a certain item as a strategy to see whether it meets their expectations. Hence, most businesses have adapted to this trend by making sure that information about certain items is made available for consumers in their mobile devices. For example, globally stores have incorporated the use of beacons in their day to day activities as a strategy to make sure that the customers can access personalized information about an item and offers in their mobile devices through Bluetooth.
Apparently, the use of beacons has made it possible for businesses to track their consumers’ thus paving way for strategic marketing that involves offering the customers offers and discount as a strategy to drive sales. The use of mobile phones by many consumers has created an opportunity that business can utilize by offering clients with free Wi-Fi as a strategy to gather data and use it to provide personalized services that leave the consumer satisfied.
The development of mobile technology as a result of the advancement in digital technology has opened a new market that businesses have to implement in order to stay competitive. Nowadays, mobile technology has made it possible for businesses to plan ahead and base their decisions an informed data. In summation, mobile technology has promoted businesses communication by ensuring that business track the results of their products by analyzing consumers feedbacks which help them to know what works hence making the necessary changing and increasing the business productivity.