We hope you enjoyed your first two courses, now it’s time for the main course. But stay in your seats! No need to leave your sofa or get out of bed, we’re bringing this one directly to you. Seafood pasta, Steak and chips or Sushi? What would you prefer? (I personally recommend the burritos from Tortilla). Or were you expecting a good old Indian or Chinese delivery driver to pop round? Not anymore! Thanks to likes of Deliveroo, JustEat and UberEats we can essentially get any dish from any culture, restaurant or cafe delivered to our very own front door. From TGI Fridays to Nandos, or the favourite Italian in town that you can’t get enough of. There isn’t much these companies can’t deliver, and it’s all because of the digital impact of online FOOD.

My favourite online food

Photo Credit: Davinia Fielding-Cooke


 So brands like this came about as early as 2001 in Denmark, and ever since then our delivery men and women have been driving and riding to many front doors in the world. But are these business models as amazing as everyone makes out? The concept of ordering food online seems amazing but some reviews, explain otherwise. With 79.83% of Deliveroo reviews on reviews.co.uk giving 1 star compared to the 10.8% giving 5 stars.

“This is the worst app and biggest con I have seen”

“Never have I been treated so badly by a company in my life”

“Ordered food which never arrived but the driver had marked it as delivered”

These are just some of the responses these brands get online. Although created by the digital impact on food, these companies could also be destroyed by the digital impact on food…

THE NEGATIVES of online food

They aren’t on great terms with some restaurant owners either. Intrigued myself whether these delivering apps were really all that, I went out and interviewed one of my favourite places to order from in Bournemouth, NY Salt Beef and Bagel Co.

When asked what they’re opinion was on deliveroo, let’s just say, the bagel hit the fan.

 “It’s a terrible disorganized company who run from the far east, even the call centres are in the Philippians. They don’t understand what you’re telling them, there is 0 customer support and riders are complaining. It’s part of capitalism you have to just go with it for the flow.”

 Despite all those negative opinions, the restaurant still uses it because “you just have to go with the flow” the ower of NY Salt Beef Bagel Co, continued. This just reveals the HUGE impact digital lifestyles have on how we consume and order food, people feel like they have to keep up with innovations, even with daily routines such as eating. Madness.


But some negative online comments and an angry Bournemouth restaurant owner is not going to stop these companies from taking over the takeaway food industry and online food.

Living in a student town I see the Deliveroo driver more than I see my own housemates. Social Media and the world of the web shows us how these ordinary drivers have taken over the world, but not just my road in Bournemouth. Deliveroo has taken over a whopping 130 cities and 2016 in the riders collectively cycled around the world 855 times! Despite many negative reviews, us Brits don’t care when we’re hungry and tired. And with UberEats now located in 250 cities worldwide, our delivery drivers are never too far from comfort.


It’s all good and well when we can’t be bothered to cook on a Friday night so we get a KFC, or a fry up when feeling hunger over on a Sunday morning, but is the innovative business model actually fuelling unhealthy lifestyles and a takeaway obsession? It can be argued that the likes of these companies such as JustEat are bringing out the bad in ourselves, with TV adverts celebrating fish and chips, sheesh kebabs and pizzas in one of their latest campaigns revealing the ‘magic’ oftakeawayss and online food.

In a Guardian article, it claims UK’s appetite for gourmet takeaway fuels a restaurant delivery boom, not only is it mentioned how Deliveroo took a 650% increase in 2016 but a discussion from cancer research. Warning of the risks of weight-gain and obesity strongly linked to take away foods.

It is really true that the harmless creation of a takeaway app, really be increasing the chances of cancer? Despite the ‘gourmet’ alternatives.

This really is a capitalist business model for the laziest of generations, and despite the arguably negative impact, it works. In January we will all tell ourselves that its time to delete the app, cook healthy and drink a smoothie every day. But by March the app will be back in our most used, and the delivery man will be on speed dial.

For Now,



Check out last weeks blog post HERE.