FOOTBALL IS EVOLVING.

There are more ways to follow football than ever before. In recent times, mobile apps have rocketed in popularity with football supporters thanks to the emergence of ‘The Modern Fan’. Social Media has also generated a new breed of online interaction. Here, 5STAR takes a look at some of the best digital football experiences the internet and the App Store have to offer.

I.

Onefootball prides itself on being the ‘largest football media platform worldwide’. In June 2018 the mobile application reached the milestone of 35 million active users.

So, why is it such a hit with the fans?

THE PERSONAL TOUCH

The app takes a ‘user-centric’ approach that delivers a personalised experience built around the user’s chosen preferences. As such, Onefootball treats fans to a customised news feed based on the latest events surrounding their favourite teams, leagues and nations. 

Using local news sources from hundreds of countries, it enables different fans to interact with different content, all on the same app. For instance, a Manchester United fan from England will have an entirely different news feed to a Flamengo fan from Brazil. The overall result is an extremely efficient browsing experience that increases football-based engagement from all corners of the globe.

THE LIVE MATCHDAY EXPERIENCE

Onefootball’s standout feature is undoubtedly the live matchday experience, which allows supporters to follow all the action at the same time. The live scores and league tables from around the world are updated in real time, with a commentary feed and match statistics also available for every game. By turning on ‘push notifications’, users are also alerted within seconds when there is an update in events from their chosen teams and leagues.

What makes this feature even better is the attention to detail on the notifications. A goal will be signified by the sound of a cheering crowd, while the full time whistle is literally brought straight to the user’s phone. Overall, Onefootball provides an unparalleled opportunity for fans to have the world of football at their fingertips.

II.

In recent times Twitter has become a one-stop hub for all things football. The platform has become a firm favourite for fans, who can juggle personal interests with those around their favourite teams and players, all in the same space.

BREAKING NEWS FASTER

Twitter is in a uniquely good position to distribute information faster than other social media networks.

How? It all comes down to the mechanics.

Primarily, first-hand sources and journalists can break news stories without being blocked by publishers and employers. From there, devices such as the retweet function and the use of hashtags enables the rapid creation and redistribution of interaction and discussion surrounding the topic.

This proves massively advantageous to football fans wanting to hear the latest news on a range of topics. For information on transfers, injuries and team selections, Twitter is the first place they will head to.

FOOTBALL TWITTER

Another influential factor bringing fans to Twitter is the ability to build an online football community through their profile.

Users can follow their favourite players, teams and journalists alike and are able to interact with like-minded people through their profile. Accounts dedicated to statistics and transfer news are especially popular with the younger football audience. Squawka and Indykaila are perfect examples of this. With a combined 1.1 million followers, they give fans the ammunition to debate with fellow supporters and rival fans on the ins and outs of the football world.

III.

 

YouTube is very much the new kid on the block, with more and more of us turning to the site for our daily dose of football.

Why? Because YouTube is making waves when it comes to fresh, ‘fan-focused’ content, which you can view whenever you want to. It’s also the place to go to for sporting humour, match analysis and behind-the-scenes exclusives, making it a popular alternative to classic television or radio programmes.

THE FAN CHANNEL REVOLUTION

YouTube has hosted the growth of fan television in football over the past couple of years. Channels such as FullTimeDevils, AFTV, Blue Moon Rising and The Redmen TV have amassed over 1.5 million subscribers between them due to their free and engaging fan-centred content.

New genres such as ‘FanCams’ give supporters who feel disconnected from their club a platform from which they can voice their opinions. These are normally recorded in the heat of the moment straight after a game. Emotions are still running high and as such, they can attract viral attention.

One such video was a FanCam by Andy Tate, whose rant during David Moyes’ blighted tenure as Manchester United manager, turned him into an overnight celebrity. His videos have since garnered over 5 million views for FullTimeDevils, drawing in fans from all over the world.

WARNING: Video contains strong language.

 

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