How the internet and the rise of YouTube has changed how people do makeup and changed the perceptions of boys using and experimenting with make-up.
My Halloween Make-up Disaster Story
Halloween is one of the biggest nights out of the year, after Christmas and New Years Eve of course, and the best part about it is you get to dress up for it! I love seeing what other people are wearing and judging which celeb took home the Halloween crown for best dressed, 2018 has got to go to Halsey with her stunning poison ivy costume.
I was a little less creative this year and went with the classic skeleton, simple yet effective. My first attempt of the skeleton face paint was the night before Halloween, and am I glad I decided to do a trial run before the big night because it was atrocious. The panic washed over me as there was no way I could go out like this. I’d already paid a hefty £6 for my ticket and bought my alcohol in advance, which I most certainly was not prepared to waste. It was too late to change my costume andI’d already bought my £15 skeleton top the week before.
So I quickly turned to YouTube and prayed there was an easy skeleton make-up tutorial I could actually do. Of course there was. My Halloween costume was saved! In true Cinderella fashion I could go to the ball…although this ‘ball’ was full of university students dressed up as zombies or cats, with no prince’s in sight and probably a much stickier floor.
The YouTube Generation
This got me thinking about the times before I discovered beauty gurus on the internet. The patchy foundation, no highlighter or eyebrows to be seen, and the terrible Halloween make-up. In 2018, if you don’t know how to match your foundation to your skin tone or how to perfect winged eyeliner, it doesn’t matter you can just google it. There has been a rise of frustration in young (and probably old) adults who see 13-14 year olds with flawless makeup and eyebrows carved to perfection.
I was part of the generation who grew up with YouTube. I discovered it in my early teens yet still somehow managed to look more scarecrow than Zoella. However, it wasn’t until YouTube blew up in 2013 that I started to fully follow beauty guru’s advice on make-up. It revolutionised the way I applied make-up and took care of my skin. I learnt how to make my eyes look bigger, how to properly line my lips, how important eyebrows are to your face!!! Even though I no longer routinely watch make-up videos for fun, I still use them for events, or when I need help to look more awake…when I have a presentation the day after I’ve been out all night…celebrating an event like, I don’t know, HALLOWEEN.
Boys & Make-up
YouTube has also massively been a part of normalising boys wearing and enjoying make-up. YouTuber James Charles has become one of the biggest make-up artists in the world thanks to YouTube. This Halloween he created a glam half skull look on none other than Kylie Jenner, you know, the world’s youngest billionaire, makeup pro, and professional business woman. Would he have been given this opportunity if it wasn’t for YouTube? I think not. He now has created a beauty empire, with 9.3 M subscribers and is fighting social norms at only 19. You go Glenn COCO.
The Dark Side of Make-up
However, it must be said that the make-up industry on YouTube also has its cons. YouTube is one of, if not the biggest, video sharing platforms on the internet. There is no age restrictions and young children have access to it. Could it be that seemingly harmless make-up tutorials are actually causing harm to young children and teens self-esteem?
In the digital age, the perception of perfection is everywhere, social media, adverts, magazines, you name it and it’s there. There has always been a pressure to look beautiful, especially on young girls. So the thought of YouTube furthering this pressure by showing you how to look ‘pretty’ isn’t too hard to see. When I google ‘how to look pretty’ the first thing that pops up is a YouTube video which has tips and tricks on how to do your make-up to fulfil this wish. Although, it can be argued that Youtubers do tell their audience that you don’t need make-up to be beautiful. However it is hard to believe this when they cover and hide their natural face under layers of make-up.
For me, YouTube make-up tutorials have been a real game-changer. In my early teens I’d watch multiple beauty videos after school and in my free time. But now I watch them only when I need them. YouTube has allowed for undiscovered talent to be launched into stardom, and trust me make-up is a talent! Even though it may have its cons, make-up tutorials are there to inform and to help people who may have no other ways to learn.