In 2018, the digital transformation has played a significant role in shaping, developing and creating new trends in the mobile phone industry. The midway mark of 2018 has experienced notable trends in mobile phone technology and has resulted in changes in the design of phones. The mobile phone related trends dominating 2018 include:

             Artificial Intelligence (AI) advancement

            In 2018, Artificial Intelligence has penetrated the mobile phone industry and made the life of mobile phone users easier. The digital advancement has resulted in mobile phone companies looking for new ways to impress their consumers. Hence, most have resulted in advancing the mobile AI to help consumers solve day to day issues. The most common mobile AI advancement in 2018 include: Google Assistant, Siri, Cortana, Alexa.

            The mobile phone companies have made it possible for phone users to install these AI advancements in their phones and incorporated the use of voice recognition to encourage the hands-free use of phones as a strategy to optimize the consumer experience.

         

  The Advancement of Biometrics

            The digital transformation in 2018 has made it possible for mobile phone companies such as Apple, Samsung, and Huawei among others to incorporate the use of Biometrics to enhance security of mobile phones. For example, the common biometrics utilized by these companies includes.

            Apparently, this is evident with companies like Apple which used the fingerprint recognition software in its prior iPhone phones, but updated to facial recognition software in its new iPhone X in 2018.

The Advancement of Augmented reality (AR)

            The mobile technology trends in 2018 have given rise to a new wave of application of augmented reality in more advanced applications. AR takes a real object and modifies it. Currently, most social media platforms such as Facebook, Snapchat and Instagram use the face filter options in pictures and videos thus incorporating an aspect of AR. In addition, AR trends in mobile phones have resulted in AR-based games such as Pokemon Go. Therefore, the rise of AR trends in 2018, particularly in marketing campaigns and gaming have played an important role in impressing and entertaining mobile phone consumers.

The growth of location-based technology in smartphones

            In 2018, trends of smart phones and mobile applications tracking an individual’s location have been on the rise. Apparently, the digital advancement has resulted in the mobile application requesting for location accessibility before installation. Before, 2018 most applications that requested for the mobile phone location revolved around those that required the location as a primary function for the app such as Uber. However, in 2018 has seen an increased request for a location despite the fact that the majority of the application do not need location as a primary function. Of importance, is that most application request for a location as a strategy to enhance their marketing campaign or to share the data with a third party. Hence, the trend is expected to increase in the future.

Camera functions and design improvements

            Digital transformation in 2018 and the need to remain competitive in the mobile phone industry, has resulted in many mobile companies increasing the complexity of their camera systems as a strategy to attract more customers. Seemingly, the trend has increased on a monthly basis with each new phone having a more complicated camera system that has increased options to airbrush photos and increased mega-pixels. Today, the main difference between different phone models such as Techno CX and Techno CX Air is the quality of the camera.

           

 Faster Internet

            The digital transformation, particularly in mobile phone’s internet, has taken the mobile phone industry with a storm. For example, 2018 has seen an increased trend in increasing the speed of the phone by making it faster. For example, the internet option evolved from 3G to 4G and is soon expected to move to 5G. The trends in making faster phone internet stem from increased mobile phone usage on a global scale, particularly in marketing, social media, healthcare and financial industry among other. Faster internet help in reducing the mobile phone operation time by ensuring that it operates a query at a go.

  Waterproofing and increased phone durability

            Unlike before, 2018 has opened a new chapter in the mobile phone industry with most phone manufacturers focusing on improving phone durability. The trend in new phone models has been to increase features that will make the phone more durable. For example, the new Samsung phone models introduced in the market in 2018 are more durable in the sense that they have reinforced edges that increase resistance to shattering after a dropping.  In addition, digital advancement in 2018 has resulted in several phone manufacturing companies seeking to produce waterproof phones. For example,  Samsung manufactured Samsung Galaxy S8 that is waterproof to a depth of 5 feet and can stay underwater for about 30 minutes. Therefore, 2018 changed the landscape of Phone Company’s competition by incorporating durability and waterproofing as features of competition.

 

In conclusion, digital technology is constantly evolving and is playing a major role in transforming the mobile phone industry as evident by mobile phone related trends in 2018. As 2018 progresses, it is evident that new mobile phone trends will continue to arise due to the constant nature of consumer needs.