Hey everyone and welcome to my blog! I can’t wait to start this journey with you guys and I’d love to hear your views and thought’s so feel free to get involved with the comment section below.
Don’t deny it, It only feels like yesterday when we were downloading music through mp3 converter sites and finding artwork on google images to put on our iTunes to make it look professional, or if you were good you’d wait till Christmas for that £15 iTunes gift card you’d blow in ten minutes flat.
If you think about it, it’s crazy how things have changed so much in the last few years, you are the odd one out of your mates if you aren’t subscribed to either Spotify or Apple Music. This raises a question; How did we get here so fast? Well, for those of you who don’t know, this is called streaming and is a way of listening and downloading unlimited amounts of music through an app or service where you usually subscribe monthly and pay a fee to keep it this way.
Streaming, in essence, was a way for the music industry to tackle piracy which began to impact sales of music as it became easier to download music free of charge through torrent sites or as mentioned above ‘conversion to mp3’ sites! However, the scary reality was the industry was facing dark times;
“annual revenues fell from $14.6bn in 1999 to $6.3bn in 2009. Some artists still did OK, particularly those who focused on live shows, merchandise and brand endorsements, but labels had to dramatically cut costs”
If you’d like to read about that click here.
Spotify, one of the world’s largest streaming services launched in 2008. You may ask; where’s it been all this time? Countless times I look back thinking about how much easier things could have been with streaming in my life. To go back now would seem like a lifetime ago. Since then many other services have come about; Deezer, Soundcloud, and even Apple threw their hat into the ring back in 2015 with ‘Apple Music’ which has now garnered over 50 million users.
Unsurprisingly, or maybe surprisingly? The worlds most popular music streaming site is held up by YouTube with over 1.5 billion people using the site every month to stream or should I say ‘watch’ their favourite music. While it could be argued that that’s ‘cheating’ as YouTube is a video streaming site rather than music, their views now count towards the charts so I guess that’s that then…
So is it safe to say people have stopped buying music? Well, the short answer is no however it’s more complicated than that unfortunately (bear with). Records show that this year music consumption in this country is at its biggest since the 1990s, but lets make it clear these aren’t pure sales, by rules set by the Official Chart Company they see 150 streams as one pure sale; but is this enough to keep the industry afloat and what sort of impact does this have on the artist? Keep posted to this blog and we’ll get to that later!
Other sources which I used to help write this can be found here:
Statisa: Most popular streaming sites