Voice & Tone
The blog will be casual but still provide information for my target audience. This is the best way to approach as the causal approach will keep my audience entertained. Will be writing about what is happening in the world of shopping while still providing my experiences as well as others. I want to ensure that my audience not only learns from the blog but also identify with it.
The aim of the blog is to make it enjoyable for the reader. This will be done by making it an easy read for the audience, through the inclusion of images and easy text to understate.