The amount of food content online is at an all time high right now and it seems we all can’t get enough of it. It’s everywhere from On Demand pages to every social media platform available. Though are we spending more time watching food being made then actually making it ourselves? We have the opportunity to be at the top of our chef game right now and there is people to prove that, so what is your excuse?
As mentioned in a previous blog post my passion for food started with my father being a chef and then grew through the different media outlets I surrounded myself with. I learnt a lot by watching and re watching recipe videos and programmes on food and culture, which then led to my passion be set in stone. Though it seems I am not the only one obsessed with food content fuelled programmes and posts.
Studies show that millennials (people aged 18 to 34) are the ones watching the majority of food content online, on average watching 30% more food content than other demographics. Yet it seems only half of us that enjoy watching these programmes actually feel the need to actually cook it for themselves. We have the potential to be cooking amazing food and who is to say how good you could be and where that will take you.
‘Binging With Babish’ is a Youtuber who is more commonly known for his videos recreating iconic meals and foods from famous films. He also makes videos teaching certain cooking methods called ‘Basics with Babish’. Most people with as much knowledge as Babish making an impact as large normally have some sort of kitchen chef experience. Yet everything he learned was through Youtube and cooking programmes, before starting the channel he had a normal 9-5 office job.
He put everything he had into making this channel and now is reeking all the benefits having made a name for himself with over 3.6 million subscribers. He is living proof of that chasing your dream job pays off and all he did was do what we all do, sit around and watch videos. Obviously i am not saying this could happen to anyone, he must have worked very hard to get where he is today having released his own book. Nevertheless this should inspire us all to put the take away menu down and pick up a pan.