Although not all women use make-up, beauty has more commonly been associated with women since before the Common Era. However, according to, there is archaeological evidence that both women and men wore make-up in Ancient Egypt. They would use different powders and substances on their faces in order to make themselves look more beautiful and wealthy, rather than making art on their faces which is what a lot of make-up users do in 2018, this was mainly women though.
Even now, with more diversity in the beauty industry, makeup is still primarily associated with women.
“I think women should wear whatever makeup they want for themselves. Makeup should be fun” – Emma Stone.
However, makeup being associated with women more will not stop the growing multitude of males who wear makeup and create makeup looks online.
The Beauty Community Becomes More Inclusive
The male beauty community is growing now more than ever and it is more than likely that it will continue to grow in the future, due to this new digitalisation of beauty. Some of the most watched beauty YouTubers in 2018 are men. For example, James Charles , who was mentioned in my last blog post, now has over 11 million subscribers on YouTube and has recently released his own eyeshadow palette in collaboration with Morphe.
Another example of a popular online, male makeup artist is Manuel Gutierrez, otherwise known as Manny MUA . He is the first male brand ambassador for Maybelline and has almost 5 million subscribers on YouTube. In addition, Manny has also been part of creating the Lunar Beauty makeup brand. His success is a result of doing makeup on social media platforms such as YouTube and Instagram and without these platforms, he would not have the wide following that he has today.
In my previous post Beauty: An Online Bonanza , I mentioned the concept of beauty becoming more about art, as it’s popularity online. Being an artist, does not traditionally emasculate men. In fact, the most influential artists dating back to the 19th century such as Van Gogh and Claude Monet were men. Essentially, the only real difference between makeup and regular art is that the canvas is replaced with a face. Art is not always even on a canvas, it can be on buildings, paper, fashion. It is just the term “makeup” that is associated with femininity, however if you really pick apart what it is and associate it with art on a face, then the concept is not typically just feminine at all. Tattoos are also a form of art on the body that are not associated with any gender in particular.
Are There More Male Makeup Artists Now?
Following my recent Twitter poll, 79% of people agreed that there are more male makeup artists now than ever before due to the rise in popularity of beauty on social media. Unfortunately, this can create controversy as makeup is more typically worn by women. A lot of men won’t put makeup on their faces as they will see it as a female thing or even a gay thing and this can lead to problematic prejudice and possibly bullying. In fact, in most male makeup artists reaction to hate videos, you will almost always see words like “faggot”.
Despite this, the presence of beauty online overall has allowed many male MUAs to say that doing makeup that they love online has really liberated them and given them a sense of freedom. Not only is there a larger number of male makeup artists, there is also a larger number of people doing and celebrating drag makeup, which I will explain more in my next blog post.
The Future for Men and Beauty Online
The number of men using beauty products and becoming the face of makeup brands is quickly on the rise so does this mean that things will continue in this direction? I would say, yes. Men, who may have been slightly nervous to express themselves through makeup online before, can do so now and be accepted into a community. Seeing so many males doing makeup online may make others feel like it is accepted and that they can join in themselves, attracting more men for the future. The same also goes for transgender people and men who wear drag makeup, which again will be talked about in a later post.
Overall, the rise of men and makeup online brings more creativity to the table and more positivity in general. It means that the makeup community is more inclusive. With lots of male MUAs as the face of cosmetic companies such as James Charles for Morphe, it means that the beauty community has come a long way with it’s inclusion of people other than just females.