Hey guys! Hope you all are having a great week. Today’s post is a little bit different to a usual post. In TH3 R3V0LUT10N’s first podcast guest speaker, Callum Walker Filgate. In this interview, Callum talks about his experience and thoughts on the industry. We are discussing a few topics that I have talked about in previous posts, so take a look if you haven’t already.

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Social media or Social marketing?

Hello and happy new year! I hope everyone had a great break and are ready to start 2019. If you’re feeling blue, remember January sales are still on. Maybe a little retail therapy can ease your mind and forget about going back to work, university/school or life.

In today’s blog post, I will be exploring how social media has been transformed into the perfect marketing tool for retailer and brands. It is no shocker when I say this because in nearly every Instagram feed there is an influencer or celebrity promoting clothing or products with their iconic discount code.

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Brick and Mortar

Brick and Mortar.  The term brick-and-mortar business is often used to refer to a company that possesses or leases retail shops.  In today’s post, I am focusing on the downfall of Britain’s favourite high street brands, that fell from grace due to the harsh realities of the digital world. A few of the brands I will be focusing on are big names such as House of Fraser, Blockbuster and Toys R Us. Many of us would have not have expected that these retailers are fighting for their existence on the high street.  The lack of digital embrace has led for these companies to financial difficulties, redundancy, and liquidation.

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A Trip Down Memory Lane

Do you remember the world before technology? Since the birth of technology, the world has changed drastically. ‘Technology touches so many facets of contemporary life that one is not necessarily conscious anymore of how and why it affects daily experience’ (Pineda, Roger G. 2014). There have been numerous debates concerning whether technology has improved human life qualities or has it changed us into a slothful generation?
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