Ok, so if you have followed me on here for a while you will know that I have been trying to find out more information about the Digital Impact on Dating from my perspective of an online dating skeptic.

Along the way I have found out some astonishing facts; whether that be about the growth of online dating, the data and algorithms that go on behind the scenes or how the meaning of dating has changed.

So what better way to reflect on these findings than thinking about the future of online dating? It has already been proven how society’s opinions can change when there was a large jump in the percentage of people who believed that online dating was an acceptable way of meeting someone, so how could things change again?

Why is Representation important?

Television shows have become part of our daily lives. This makes what these TV shows consist of quite important.

That’s why it’s only logical the world of television reflects the real world accurately. So, isn’t it shocking that women only take up 40% of speaking roles in television? Which really doesn’t make sense if you think about how there’s basically an equal amount of men and women in this world. It makes more sense when you find out 91% of TV shows across platforms employed no women directors. 76% had no women creators and 71% no female writers. It’s laughable in a kind of ‘laugh so you don’t cry’ kind of way. So it makes sense that when you don’t see yourself in any of the characters you see daily… You begin to feel insignificant.

Obviously, I’m only talking about humanoid characters, I’m not saying you’re going to have a mental breakdown if you don’t see yourself in a giant floating head from Rick and Morty.

There’s this body of research and a term known as ‘symbolic annihilation,’ which is the idea that if you don’t see people like you in the media you consume, you must somehow be unimportant

-Nicole Martins of Indiana University



How Representation Affects its Audience 

Hello and happy new year! I hope everyone had a great break and are ready to start 2019. If you’re feeling blue, remember January sales are still on. Maybe a little retail therapy can ease your mind and forget about going back to work, university/school or life.

In today’s blog post, I will be exploring how social media has been transformed into the perfect marketing tool for retailer and brands. It is no shocker when I say this because in nearly every Instagram feed there is an influencer or celebrity promoting clothing or products with their iconic discount code.

Brick and Mortar.  The term brick-and-mortar business is often used to refer to a company that possesses or leases retail shops.  In today’s post, I am focusing on the downfall of Britain’s favourite high street brands, that fell from grace due to the harsh realities of the digital world. A few of the brands I will be focusing on are big names such as House of Fraser, Blockbuster and Toys R Us. Many of us would have not have expected that these retailers are fighting for their existence on the high street.  The lack of digital embrace has led for these companies to financial difficulties, redundancy, and liquidation.

How many Halloween makeup looks have you seen on social media this year? I have seen hundreds of makeup looks inspired by holiday seasons such as Halloween and Christmas all over YouTube, Instagram and Twitter over the years. However, there are more and more holiday inspired looks gracing our screens every year.
Holiday makeup looks show that makeup is an art form, as mentioned in my previous blog posts: Beauty: An Online Bonanza and Men and Beauty Online.

http://www.blogs2018.buprojects.uk/laurenkenny/beauty-an-online-bonanza/ http://www.blogs2018.buprojects.uk/laurenkenny/men-and-beauty-online/

Influencers and makeup artists will create looks inspired by a holiday such as Halloween and post them online. This has become something all beauty influencers will do now in the holiday seasons and it has become almost a competition of who can present the most creative makeup look on their social media channels.

So, by now you may have realised that I’m not that keen about online dating – but I have my reasons!

Obviously there are always two sides to a story, so I know that online dating isn’t all that bad, after all 49 million people have tried it.

However recently, after briefly mentioning it in my last post, I thought I’d investigate algorithms and the data side of online dating, further.

As I mentioned on my voice and tone page as soon as I find something interesting, I want you to be the first to hear about it. So, in this post I wanted to talk more about the different side of online dating – one which, naturally, you may not have given much thought about.

Although not all women use make-up, beauty has more commonly been associated with women since before the Common Era. However, according to https://www.wisegeek.com/what-is-the-history-of-makeup-wearing.htm, there is archaeological evidence that both women and men wore make-up in Ancient Egypt. They would use different powders and substances on their faces in order to make themselves look more beautiful and wealthy, rather than making art on their faces which is what a lot of make-up users do in 2018, this was mainly women though.

Even now, with more diversity in the beauty industry, makeup is still primarily associated with women.

“I think women should wear whatever makeup they want for themselves. Makeup should be fun” – Emma Stone.

However, makeup being associated with women more will not stop the growing multitude of males who wear makeup and create makeup looks online.

“Bonanza” noun UK /bəˈnæn.zə/ US /bəˈnæn.zə/ – a situation from which large profits are made or a large amount of something good (Cambridge Dictionary https://dictionary.cambridge.org/dictionary/english/bonanza).

By beauty having such a strong, increasing presence online, sales of cosmetics are growing even more. Global sales of cosmetics in 2017 were at an all time high compared to 2014 according to https://www.statista.com/statistics/297070/growth-rate-of-the-global-cosmetics-market/.