I have designed this infographic based on my own experiences and those of my friends. What I am trying to show is how many products YouTubers and social media influencers in general have made me buy and how much power they have over the makeup market. Instead of just writing about it, I wanted to show it in more of a visual way. Influencers such as YouTubers are now, more than ever, a huge asset to beauty industries when it comes to marketing and this is only set to continue.

As I was daydreaming the other day like I normally do, I began thinking of a Tinder story that a friend had experienced and I noticed that her and many other people were referring to Tinder as a ‘hookup’ dating app.

As I read more, I began to question if there was a correlation with dating becoming more digitalised and the meaning of dating. As Christmas is upon us, I guess you could think of this as the dating version of ‘the meaning of Christmas’ (hope you had a great Christmas by the way).

Now that we are able to do a simple swipe on an app to interact and date with others, do we still take dating as seriously as we would if we had arranged to meet up for a coffee? Would you turn up to a coffee date and expect someone to say “heyyy sexyyy, how you doin?’’ ha imagine that, what an awkward atmosphere.

“Bonanza” noun UK /bəˈnæn.zə/ US /bəˈnæn.zə/ – a situation from which large profits are made or a large amount of something good (Cambridge Dictionary https://dictionary.cambridge.org/dictionary/english/bonanza).

By beauty having such a strong, increasing presence online, sales of cosmetics are growing even more. Global sales of cosmetics in 2017 were at an all time high compared to 2014 according to https://www.statista.com/statistics/297070/growth-rate-of-the-global-cosmetics-market/.