Social Media is a digital gold mine for marketers. According to Wearesocial.com there are over 4 billion global users of the Internet in 2018. With over 3 billion people on social media sites as you learned in how to optimize for success . This is greater than the two most populous countries, China and India combined. The fact is that social media is constantly growing. Travel marketers can use visual and textual techniques to pick the mind of their target audience. But to their target audience they are perceived as one of thousands of likeminded businesses.
How can you ultimately stand out?
In a Guardian article that discusses the short attention span of social media users. ” A connection was made between social media and attention by British Neurologist, Lady Greenfield because social networking allows for “instant gratification”. We are a now society that strives for next big thing. We do not appreciate the value of things when they are here. Take if I was to buy a new iPhone and Apple start to promote an upcoming smartphone with new features. I would immediately start to anticipate what is it come. Devaluing what I already have.
Ultimately, optimizing comes down to how well you can leverage digital technologies. In this blog post we will be […]
How digitalization has helped improved travel agencies
For traditional travel agents it is either get online and face the frenzy or get left behind. The Information Age proves to be advantageous to the travel agent in communicating and strengthening clientele relationships. But like a flip side of a coin it can be a burden. Destination goers continue to challenge travel agencies by seeking their own routes through online booking giants AirBNB.
To say the growth of tourism and travel industry has been exponential is an understatement. According to the International Travel Agency its estimates that the number of Air Travel passengers will be 7.2 billion in 2035. How has technology changed the landscape for the travel industry?
Travel has become an innate part of our human existence. We desire to experience unfamiliar lands filled with rich cultures and languages. Centuries ago, leaving the confines of your home boasted financial power by the wealthiest. Fast-forward to the 21 century, the growth of technology has made travel is seemingly accessible to more people than ever before.