I have designed this infographic based on my own experiences and those of my friends. What I am trying to show is how many products YouTubers and social media influencers in general have made me buy and how much power they have over the makeup market. Instead of just writing about it, I wanted to show it in more of a visual way. Influencers such as YouTubers are now, more than ever, a huge asset to beauty industries when it comes to marketing and this is only set to continue.

How many Halloween makeup looks have you seen on social media this year? I have seen hundreds of makeup looks inspired by holiday seasons such as Halloween and Christmas all over YouTube, Instagram and Twitter over the years. However, there are more and more holiday inspired looks gracing our screens every year.
Holiday makeup looks show that makeup is an art form, as mentioned in my previous blog posts: Beauty: An Online Bonanza and Men and Beauty Online.

http://www.blogs2018.buprojects.uk/laurenkenny/beauty-an-online-bonanza/ http://www.blogs2018.buprojects.uk/laurenkenny/men-and-beauty-online/

Influencers and makeup artists will create looks inspired by a holiday such as Halloween and post them online. This has become something all beauty influencers will do now in the holiday seasons and it has become almost a competition of who can present the most creative makeup look on their social media channels.

A history of drag

Men have been dressing up as women since theatre began according to The Odyssey Online(https://www.theodysseyonline.com/history-drag-queens). The term “Drag” was actually coined by Shakespeare in the English language to mean men dressing as women, before women would appear in theatres. From the 1870s to the 1920s, pantomime began the rise of drag. At this time, men used drag makeup to mock women by enhancing their features in a caricature fashion, rather than just dressing as women. The 20s and 30s saw the beginning of LGBT bars where men in drag would hang out and at the time this was called the “Pansy Craze”.

The Odyssey Online also states that, in the 50s and 60s, Americans were unhappy with drag and men would be arrested if they were wearing less than three items of male clothing. Drag queens were finally acknowledged in the 1980s, where they started to appear on television.

Although not all women use make-up, beauty has more commonly been associated with women since before the Common Era. However, according to https://www.wisegeek.com/what-is-the-history-of-makeup-wearing.htm, there is archaeological evidence that both women and men wore make-up in Ancient Egypt. They would use different powders and substances on their faces in order to make themselves look more beautiful and wealthy, rather than making art on their faces which is what a lot of make-up users do in 2018, this was mainly women though.

Even now, with more diversity in the beauty industry, makeup is still primarily associated with women.

“I think women should wear whatever makeup they want for themselves. Makeup should be fun” – Emma Stone.

However, makeup being associated with women more will not stop the growing multitude of males who wear makeup and create makeup looks online.

“Bonanza” noun UK /bəˈnæn.zə/ US /bəˈnæn.zə/ – a situation from which large profits are made or a large amount of something good (Cambridge Dictionary https://dictionary.cambridge.org/dictionary/english/bonanza).

By beauty having such a strong, increasing presence online, sales of cosmetics are growing even more. Global sales of cosmetics in 2017 were at an all time high compared to 2014 according to https://www.statista.com/statistics/297070/growth-rate-of-the-global-cosmetics-market/.