We all have Instagram right? Constantly scrolling through selfie after selfie with the occasional snap of someones dinner. Well it seems that there is an actual use to the app we are all addicted to.

When it comes to Music and Technology, immediately you think Spotify, SoundCloud, Tidal and all the rest. Believe it or not, Instagram, the platform to post pictures to your hearts content, has a significant impact on the Music Industry. Ill explain…

Lets start with the statistics. Half of the 10 most followed accounts on Instagram are musicians. In fact, you will be glad to hear they are all women! Take a look:

Source from Statista 2019

Even Kim K, the selfie queen herself, is a runner up to the likes of Ariana Grande and Selena Gomez! No surprise with gorgeous statement outfits like these…

https://www.instagram.com/p/BlkB-t-nxSW/?utm_source=ig_web_button_share_sheet

Music Concerts

Now lets talk concerts! Major entertainment architect (Ray Winkler), who designed Beyonce and Jay-Z’s ‘On the Run’ tour, spoke to Rolling Stones and said ”The show starts the moment the first person takes a picture of it”. In other words, musicians  would previously had to worry about the thousands of people in the audience. However, nowadays they have the whole of bl**dy Instagram to worry about!

Artists now have to be ahead of the game, and pull out all the stops to get the best snapshots of their tour. Think back to the best UK music tours in 2018, Taylor Swift’s reputation tour stood out from the crowd. I mean how could it not with those giant Snake’s on stage. Just to let you know, they were in fact a metaphor for Taylor’s beef with Kim K, who threw a few snake emojis at her over Kanye’s song ‘Famous’.

Michael Hicks from Saint Paul, MN, USA [CC BY 2.0 (https://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

IGTV

Its obvious that all social media platforms are continuously making improvements to compete against one another. In terms of music streaming, YouTube have recently launched YouTube Music, in an attempt to compete in the marketplace. Instagram have also jumped on the bandwagon with IGTV. Primarily for smartphones, IGTV allows verified users to upload videos up to 60 minutes long if verified. Giving the most popular musicians the chance to give their viewers even more video content.

This isn’t the only Instagram development which is good for the music industry; the feature we are all taking for granted… In June 2018, Instagram gave users the ability to add officially licensed music to their stories. Another opportunity to listen to ‘thank u next’? Sounds good to me.

Female using Spotify. Image taken by Ellie Bartlett.

I feel like I should emphasize the fact that its not all one big battle between social media sites all the time. In fact Spotify have allowed users to share a song, album, or playlist on their Instagram Stories by simply clicking the “share” option within the Spotify app. Another great part of the Evolution of Spotify (Another great post of mine) Even better, the music’s cover art will then appear on your Story along with the link. A nice little aesthetically pleasing story if you ask me.

Ngl girls, its quite difficult to find a whole playlist full of songs about Instagram. Rest assured seeing as its #FridayNight tomorrow, lets get ready for the weekend with all your favorite party tunes! Perfect for hittin’ the club, going for classy cocktails or even a girly slumber party…