Here is a chatty and informal video for you.

In this video, I will explore types of social media platforms and will discuss how they are used by the travel industry. 

Video Outline & Key Topics


Instagram is one of the most popular social media apps of our time. The app has over a billion users so there’s no wonder why the travel industry relies upon it so much. Because of Instagram’s popularity, companies will use the platform to promote their business and hotels. Along with location tags, hashtags and the explore mode, Instagram is a haven for the wide-eyed traveller that are looking for travel inspiration.

Statistic: Number of monthly active Instagram users from January 2013 to June 2018 (in millions) | Statista
Via Statista


Location settings allow friends to find each other on the app map. Shaded areas of pink, blue and green will appear on the map as well. This means that there is a high post activity in this area which users have the opportunity to ‘explore’.