Ok, so if you have followed me on here for a while you will know that I have been trying to find out more information about the Digital Impact on Dating from my perspective of an online dating skeptic.

Along the way I have found out some astonishing facts; whether that be about the growth of online dating, the data and algorithms that go on behind the scenes or how the meaning of dating has changed.

So what better way to reflect on these findings than thinking about the future of online dating? It has already been proven how society’s opinions can change when there was a large jump in the percentage of people who believed that online dating was an acceptable way of meeting someone, so how could things change again?

The Report

image of the sky with flying heart shaped balloons

Well, each year e-harmony produce a report based on facts and predictions of what the future of online dating will look like and by the end of last year they predicted that 70% of online relationships will begin by 2040.

They also state that gene codes can play a part in attraction. This is because it has been scientifically proven that couples are more attracted to each other when they have different gene codes and therefore it is predicted that matches will be able to be made in labs as soon as 2025! Do you think this is going too far? The contrast is mad – from bumping into someone and asking them out on a date to allowing labs to help match us with the ‘perfect’ person – this is what the future of dating could look like!


What’s more, AI is supposed to develop even further whereby they can analyse data so effectively that they can recommend suitable partners to us, just like Facebook recommends us friends. But as the report suggested, do we want AI to know everything about us? In order for them to be able to make these recommendations, AI has got to know us better than we know ourselves, they will be able to have access to all of our data and behavioural decisions. Less surveys and questionnaires will need to be filled out as AI will already know us by our website, phone and app usage– is this a sacrifice you would make in order to find love?

Image of green data on computer screen

It is also believed that this year, mainstream dating sites will begin to add a video introduction feature to users’ profiles whereby users can see and hear each other to get a better idea if they would be compatible. This would allow users to hear each others’ tone of voice and body language which can be major factors in whether or not they like one another.

But will we be interested in human interaction anymore? E-harmony also hints at how robots are being developed even further to the point where they will be able to possess human qualities so we won’t have to worry about going on a date as we could sit at home and interact with a robot instead! Sounds crazy right? But then a few years ago didn’t it seem crazy that we could just swipe left or right on our phone, depending on how attractive we found a user to be?

What about life expectancy? As the years go by, life expectancy is meant to increase from 78.5 years old to 83.3 for males and from 82.6 years old to 87 for females by 2035. Therefore, this means that we have more time to date as we have a longer amount of time to achieve the big milestones such as getting married and having children.

Finally by 2040, virtual reality is meant to have developed so much so that data transfer speeds will become so fast that you could meet your date via VR but still be able to smell their aftershave/perfume! I can’t quite get my head around that but how insane would that be and how much would that cost?

Dating apps

Image of woman wearing a virtual reality headset representing future of online dating

So how long will online dating last? It could be argued that the ‘free’ dating apps such as Tinder will slowly diminish as dating platforms such as this one are struggling to make a profit when their users expect their experience to be free. Now Tinder has created ‘Tinder Gold’ allowing users to pay a subscription fee in order for them to see who liked their profile. This shows how Tinder are trying to incorporate a way of increasing their revenue but as their user base is mainly a younger demographic, how many users will be willing to pay this and will it be enough to allow Tinder to survive in their ever-growing industry?

So there you have it! As you can see, many exciting but perhaps also concerning projects are being planned for the future of online dating but will these plan go ahead? Who knows, but as online dating continues to develop it seems likely that it won’t remain the same for very long.

References for this post:

e-harmony., 2018. The Future of Online Dating [online]. Available from: https://www.eharmony.co.uk/future-of-dating/#1 [Accessed 9th January 2019].

e-harmony., 2018. The future of dating report 2018: smart devices will predict if your relationship is on the rocks [online]. Available from: https://www.eharmony.co.uk/dating-advice/dating/the-future-of-dating-report-2018-smart-devices-to-predict-if-your-relationship-is-on-the-rocks#.XDYVJVz7TIV [Accessed 9th January 2019].

Infogram., no date. UK Online Dating Statistics [online]. Available from: https://infogram.com/uk-online-dating-statistics-1grv02gkwz1lm1x [Accessed 7th January 2019].

Tudda, M., 2017. Where do we go from here? Tinder and the future of dating apps [online]. Available from: https://medium.com/@DineWithMike/where-do-we-go-from-here-tinder-and-the-future-of-dating-apps-124ada7edc60 [Accessed 7th January 2019].

Whitlock, D., 2018. eharmony Estimates 70% of Relationships will Begin Online by 2040 [online]. Available from: https://globaldatinginsights.com/2018/12/03/eharmony-estimates-70-of-relationships-will-begin-online-by-2040/ [Accessed 8th January 2019].